Service Quality Towards Retail Stores on Expected and Perceived Service Quality

نویسندگان

چکیده

Purpose: The purpose of this research is to investigate the relationship between expected service quality and perceived in retail stores. Theoretical framework: study will be based on Servqual model, which measures by assessing gap service. Design/methodology/approach: conducted using a survey method. A sample customers from various stores asked rate their quality. data analyzed statistical techniques determine two variables. Findings: findings show extent customers' expectations are met terms results also indicate areas where retailers need improve order meet expectations. Research, practical social implications: provide insight into how can useful for developing strategies customer satisfaction loyalty. have implications perceptions Originality/value: This paper immense value as it depicts real-life qualities that been provided wide variety commitment employees crucial (Liebrechtet al. 2021). examples significance hour, applicable at any part world. Moreover, has its originality bringing forth effectiveness management same.

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ژورنال

عنوان ژورنال: International Journal of Professional Business Review

سال: 2023

ISSN: ['2525-3654']

DOI: https://doi.org/10.26668/businessreview/2023.v8i4.1243